COMPLETE DIGITAL MEDIA STRATEGY
The goal was to help Verne Troyer grow his social media presence across all platforms. Content was created and posted daily for his traditional social media sites such as Facebook, Instagram, and Twitter, but non traditional platforms such as reddit and imgur were also utilized to help broaden the reach. By creating a Youtube channel, Verne was able to reach an entirely new audience of younger fans that had not even seen Austin Powers. Collabs with the top youtube talent, partnerships with other celebrities, and fun, weekly videos allowed his channel to grow to well over 1 million followers. This content was also repurposed across all socials. The highest performing video on his youtube channel received over 30 million views.
Social Media Management
Top Celebrity Redditor
SMILES FOR EVERYONE
Over the years, the content that was created for Verne received hundreds of millions of impressions, gathered thousands upon thousands of comments and words of encouragement, and most importantly brought smiles to the people who watched it. Which is what Verne wanted most. Whether it was seen on reddit, where Verne became known as one of the more famous celebrity redditors, from his cooking show on Youtube, or his shenanigans on Facebook, such as his version of the icebucket challenge with cookies and milk. Verne wanted his fans to have a good laugh, always.